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Bloomie

Bloomie

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Bloomie is an innovative AI-driven learning app designed to adapt and evolve with a child’s unique educational needs.

Bloomie is an innovative AI-driven learning app designed to adapt and evolve with a child’s unique educational needs.

Client:

Client:

Bloomie Inc.

Bloomie Inc.

My Role:

My Role:

Product designer

Product designer

Platform:

Platform:

Andriod/IOS, Web application.

Andriod/IOS, Web application.

Year:

Year:

2024

2024

The journey begins…

The Problem

The Problem

What we set out to fix and why it mattered

What we set out to fix and why it mattered

What problem was Bloomie trying to solve?

What problem was Bloomie trying to solve?

What did I offer?

What did I offer?

What were the major challenges?

What were the major challenges?

The Process

The Process

How I navigated the challenge and brought the vision to life.

How I navigated the challenge and brought the vision to life.

How did I approach the problem?

How did I approach the problem?

Style guide

Comp

Msc.

Style guide.

Style guide

Comp

Msc.

Style guide.

Style guide

Comp

Msc.

Style guide.

I collaborated closely with Bloomie’s internal product lead and product manager to align the experience with the stakeholders' vision. I reimagined key flows, simplified onboarding, and redesigned the logo to reflect their new AI direction while preserving the brand’s playful identity.

I collaborated closely with Bloomie’s internal product lead and product manager to align the experience with the stakeholders' vision. I reimagined key flows, simplified onboarding, and redesigned the logo to reflect their new AI direction while preserving the brand’s playful identity.

I collaborated closely with Bloomie’s internal product lead and product manager to align the experience with the stakeholders' vision. I reimagined key flows, simplified onboarding, and redesigned the logo to reflect their new AI direction while preserving the brand’s playful identity.

The Solution

The Solution

What I created and how it addressed the real pain points.

What I created and how it addressed the real pain points.

What pain points did the final design address?

What pain points did the final design address?

Before

After

Onboarding screens

Annotations

Before

After

Onboarding screens

Annotations

Before

After

Onboarding screens

Annotations

Prototype

Before

After

Parent dashboard flow

Annotations

Before

After

Parent dashboard flow

Annotations

Before

After

Parent dashboard flow

Annotations

I stripped away the clutter and removed distractions. I redesigned the logo and crafted a mobile experience that made it easier for kids to navigate and simpler for parents to track learning. The new dashboard was calming, focused, and made progress feel clear.

I stripped away the clutter and removed distractions. I redesigned the logo and crafted a mobile experience that made it easier for kids to navigate and simpler for parents to track learning. The new dashboard was calming, focused, and made progress feel clear.

I stripped away the clutter and removed distractions. I redesigned the logo and crafted a mobile experience that made it easier for kids to navigate and simpler for parents to track learning. The new dashboard was calming, focused, and made progress feel clear.

Prototype

Screens

Prototype

Screens

Prototype

Screens

Impact & lessons

Impact & lessons

What began as a quick redesign became the foundation for a product pivot and a launch that won investor trust.

What began as a quick redesign became the foundation for a product pivot and a launch that won investor trust.

Q: What changed after the redesign?

Q: What changed after the redesign?

Q: Did it lead to real traction?

Q: Did it lead to real traction?

Q: What were your key takeaways?

Q: What were your key takeaways?

Problem

Process

Solution

Impact

Problem

Process

Solution

Impact

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